El imparable crecimiento del intercambio de información en internet ha fomentado que los sitios web comerciales, además de ofrecer información relevante del vendedor (comunicación comercial), comiencen a incluir herramientas de interacción online donde los consumidores comparten sus...

The article presents a model that analyzes the optimal strategy of multi-product firms when consumers are affected by reference prices. Generally, the stronger the consideration of reference prices is, the more intensified the competition is and the lower are the prices and profits. In some...

In this article author presents the results of an empirical study aimed at the assessment of real state of marketing concept within Croatian banking system. State of marketing in Croatian banks is not satisfactory, but there is a rational explanation of such a situation. Croatian banks are in...

Traditionally, services have been characterised as low tech and high face-to-face contacts. Today, information technology offers many opportunities for service providers. Thus, Internet presents new way for production, communication and distribution of services. In terms of distribution, for...

This study offers insights into non-deceptive counterfeiting by focusing on consumers in a new EU member country. More specifically, consumers’ inclination to purchase counterfeits at various price levels relative to retail prices of genuine branded products is examined, and the effects of...

Dans cette etude, nous donnons un apercu des occasions d'affaires dans les secteurs du logiciel suivants: les logiciels de developpement (Software development tools), les logiciels de communication et les logiciels educatifs et de formation. Outre cela, tous les produits lies a l'Internet...

Cette etude porte sur la structure et l'evolution des depenses de recherche marketing des entreprises dans sept pays europeens entre 1990 et 1996. Elle s'appuie sur des donnees secondaires provenant d'ESOMAR. Trois propositions de recherche sont avancees, la premiere sur la convergence des...

Bu çalışmada tarım satış kooperatiflerinin bayileri ile olan ilişkileri incelenmiştir. Kooperatif-bayi ilişkilerini iyi bir zeminde sürdüren tarafların rekabette avantaj sağlaması beklenir. Tarımsal kooperatiflerin bayi ilişkilerinde başarısı lojistik yeteneğine bağlıdır....

Günümüzde işletmeler artan rekabet karşısında ayakta kalabilmek ve hızlı teknolojik değişimleri yakından takip edebilmek için kaynaklarını etkin şekilde kullanmak ve performanslarını doğru şekilde ölçmek zorundadırlar. Bunu yapabilmek için işletmelerin performansını...