This dissertation examines the development of guerrilla marketing strategies and techniques. At the dawn of the 21st … managing consumers. By studying the practice of guerrilla marketing - the umbrella term here for an assortment of product …

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

about strategy, operations, organization and marketing. As the world witnesses profound changes to the traditional model of …

-and-h distribution are its main advantages over many other existing models and can be efficiently used in a risk management system to …

critical to the success of utility GHP marking programs: (1) Top management marketing commitment; (2) An understanding of the …. Successfully marketing geothermal heat pumps has presented some major challenges to the utility industry. However, select utilities … fundamentals of marketing and business development; and (3) An aggressive competitive posture. To generate significant GHP sales …

, marketing, proposal writing, management, accounting, and finance. Additionally, networking opportunities and technology … structure and staffing, services, evaluation criteria, marketing strategies, client processes, a budget, incubator evaluation …