U.S. agricultural input suppliers face unique marketing challenges. Far many suppliers, large commercial farm …. The resultant marketing challenges can be overcome through the development of a strong brand or preference for sale …

While researchers in marketing have analyzed the functions of coupons in depth, they have largely ignored the …

distributors with market power, in addition to cost effects. Therefore, an entry mode with higher fixed cost (opening a marketing …, entering by a marketing subsidiary instead of exporting directly, rapidly increased their market share. For the case of wine … imports to the US, country of origin does not determine firm-level performance. Entry mode and marketing strategy in the …

This thesis consists of an essay on agricultural risk management and an essay on agribusiness marketing. The essay on …

level of the marketing chain to correct the market inefficiency, if needed. The vertical price leadership at the wholesale … level to the retail in the marketing literature is inferred but not empirically verified. Therefore, this paper is an …