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The attribute structure of Internet shopping: What is important and what tradeoffs are possible between Internet, retail, and catalog formats?

Keen, Cherie Noel - 1999

The growth of Internet technology and electronic commerce has not been matched by theoretically-guided social science research. Well-developed consumer research is needed to illustrate the nature and possible scope of the Internet retail choice in the marketplace. The primary purpose of this...

Persistent link: https://www.econbiz.de/10009430606

Determination of preferences and utilities for the treatment of prostate cancer

Bruner, Deborah Watkins - 1999

Resource allocation for programs for the early detection and treatment of prostate cancer is under much debate. Several recent cost-utility analyses have shown little or no benefit for the cost of screening, early detection, or treatment of asymptomatic prostate cancer. Utility is derived from...

Persistent link: https://www.econbiz.de/10009438821

Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators

Kale, Sudhir H.; Spence, Mark T. - 2009

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

Persistent link: https://www.econbiz.de/10009441736

Spill-over effects in multi-sponsored events: Theoretical insights and empirical evidence

Pentecost, Robin D; Spence, Mark T - 2009

Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...

Persistent link: https://www.econbiz.de/10009441744

Designing and delivering compelling experiences: Insights from the 2008 Democratic National Convention

Kale, Sudhir H.; Pentecost, Robin D.; Zlatevska, Natalina - 2010

Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...

Persistent link: https://www.econbiz.de/10009441802

Consumers' Reciprocal Behaviors in the Hospitality Industry

Bae, Jung-in; Kwon, Jun Mo; Blum, Shane C. - 2011

Word-Of-Mouth (WOM) has long been considered to be one of the most important marketing tools. The Internet has created …

Persistent link: https://www.econbiz.de/10009467873

The role of customer-contact personnel in the marketing of a retail bank's services

Julian, Craig C; Ramaseshan, Balasubramanian - 1994

Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were …

Persistent link: https://www.econbiz.de/10009475228

French Fashion Industry: The Introduction of a Fashion Brand to the French Market

Thomas, Kristen - 2009

create a business and marketing plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My marketing plan is also based on this research and the specific French target market to which my … brand caters.After sketching designs, hunting for fabrics, constructing garments, researching a foreign market and marketing …

Persistent link: https://www.econbiz.de/10009455838

Campus Consignment

DeAngelo, Krista - 2009

Marketing and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …

Persistent link: https://www.econbiz.de/10009455891

The Psychology and Behavior of Consumers in the Fashion Industry

DeLace, Jessica - 2011

psychological concepts in their marketing and branding tactics. …

Persistent link: https://www.econbiz.de/10009455912

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