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Comunicazione dei prodotti di marche e Cittadinanza. Approccio esplorativo della Comunicazione Citoyenne
Claude, Andreani Jean; Gérard, Bouquet; François, Conchon - In: Micro & Macro Marketing (2008) 2, pp. 175-192
exchange for their services and their "philanthropic" actions citizenship brands get capital of image given to their direct or …
Persistent link: https://www.econbiz.de/10010789092
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VISUAL COMMUNICATION IN WEB DESIGN
Petrovici, Iasmina - In: Buletin Stiintific - Scientific Bulletin 22 (2013) 1, pp. 155-166
upon the importance of image functions in web design. In the second part of this study, using a qualitative research, we …
Persistent link: https://www.econbiz.de/10010735197
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Ethical Consumer Behaviour: Can Critical Incidents Make a Difference?
Farhangmehr, Minoo; Malheiro, Alexandra; Soares, Ana - Facultatea de Administraţie Publică, Şcoala … - 2011
The last two decades have been fruitful in the development of research into ethical consumer behaviour. Notwithstanding this growing interest, the majority of studies focuses on measuring consumers' ethical attitudes and beliefs, neglecting the understanding of actual behaviour. This...
Persistent link: https://www.econbiz.de/10009218936
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Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line?
Brønn, Peggy; Vidaver-Cohen, Deborah - In: Journal of Business Ethics 87 (2009) 1, pp. 91-109
Persistent link: https://www.econbiz.de/10005810631
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УЧЕТ ПОКАЗАТЕЛЕЙ КОРПОРАТИВНОЙ СОЦИАЛЬНОЙ ОТВЕТСТВЕННОСТИ В УПРАВЛЕНИИ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТЬЮ...
ДМИТРИЕВИЧ, ГОЛЫШЕВ ИГОРЬ; … - In: Вестник Южно-Уральского … 7 (2013) 3, pp. 116-121
Статья посвящена проблеме устойчивого развития предприятия. Авторы рассматривают корпоративную социальную ответственность как важную составляющую...
Persistent link: https://www.econbiz.de/10011237453
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Corporate Branding: A Framework for E-retailers
Merrilees, B.; Fry, M. L. - 2002
E-retailers or e-businesses generally represent a special case of corporate branding. As with most aspects of e-commerce, very little is known about the sources or drivers of successful ebrands. Why are some e-brands better than other e-brands? At the same time, e-brands are a particularly...
Persistent link: https://www.econbiz.de/10009448680
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The Interaction of Manufacturer and Retailer Expenditure on Image
Finneran, Lisa - Department of Economics, National University of Ireland - 1996
manufacturers involve provision of image. It is argued that refusal to supply retailers who attempt to free-ride may be the only … vertical extrnality in image expenditure will affect a manufactuer's choice of such expenditure if the manufacturer's freedom … compensate or not for a negative image on the part of the outlets supplying his product will depend on returns to scale in both …
Persistent link: https://www.econbiz.de/10005656615
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The moderating role of religiosity on nonprofit advertising
Hopkins, Christopher D.; Shanahan, Kevin J.; Raymond, … - In: Journal of Business Research 67 (2014) 2, pp. 23-31
appeals in advertising should (1) feature real victims (not actors) to generate empathy and (2) target more religious …
Persistent link: https://www.econbiz.de/10010869619
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Self-regulation in the workplace : codes of conduct, social labelling and socially responsible investment
Urminsky, Michael - International Labour Organization (ILO), United Nations - 2001
Examines the context in which voluntary private initiatives are developing. Reviews 258 codes of conduct, looks at labour issues covered by the codes and considers the relationship between the codes and international labour standards. Investigates social labelling programmes and socially...
Persistent link: https://www.econbiz.de/10010966082
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A Five-Year Review, Update, and Assessment of Ethics and Governance in Strategic Management Journal
Robertson, Christopher; Blevins, Dane; Duffy, Tom - In: Journal of Business Ethics 117 (2013) 1, pp. 85-91
Although business ethics has a long history as a core theme within the realm of strategic management it has not … received considerable attention in top strategy journals until recently. In this paper, we assess the state of business ethics … increase in business ethics research published in the top strategy outlet. The results of our content analysis reveal that …
Persistent link: https://www.econbiz.de/10010989758