Using mature computing technologies, firms are able to obtain consumer network data more easily now than ever before. Although marketers are interested in social networks for WOM marketing, they previously ignored the importance of understanding network structures (Van den Bulte & Wuyts, 2007)....

In this paper, we propose a novel method to compute the similarity between congeneric nodes in bipartite networks. Different from the standard cosine similarity, we take into account the influence of a node’s degree. Substituting this new definition of similarity for the standard cosine...

Product recommendation models are key tools in customer relationship management (CRM). This study develops a product recommendation model based on the principle that customer preference similarity stemming from prior purchase behavior is a key element in predicting current product purchase. The...

Price promotion and product recommendation are important tactics to gain market share in the e-commerce context. To increase sales and enhance promotion profits, practitioners often recommend non-discounted products in the promotional campaign for a product. However, no analytical model is...

In this article I focus on developing an expert system for advising the choice of wine that best matches a specific occasion. An expert system is a computer application that performs a task that would be performed by a human expert. The implementation is done using Delphi programming language. I...

The paper makes an attempt to justify the necessity of implementing recommendation system which will assist tourists in identification of their ideal holiday. The proposed recommendation system based on collaborative filtering notes positive impulses in the case of Macedonia. A software module...

As countries around the world battle the Coronavirus (COVID-19) pandemic, the importance of sharing and using data effectively has never been more apparent. Data collection and analysis tools for diagnostics, detection, and prediction are of critical importance to respond intelligently to this...

E-commerce, defined broadly as the sale of goods and services facilitated through the internet, is a key growth opportunity for Albania. Sellers can benefit from internet marketing, 24-hour online shopping and remote transaction settlement to reach more customers. Buyers, including both...