Quagrainie, Kwamena K.; McCluskey, Jill J.; Loureiro, … - In: Southern Economic Journal 69 (2003) 4, pp. 966-977
The present study provides estimates of reputation as a dynamic latent variable that is determined by price premiums and market data. Further, it analyzes the effect of extrinsic factors on reputation. Specifically, this study seeks to (i) quantify the reputation of Washington apples over time,...