Banterle, Alessandro; Cavaliere, Alessia; Stranieri, … - International European Forum on Innovation and System … - 2010
survey was conducted on 468 EU country SMEs producing TFPs. Linear Regression was run to assess the link between marketing …In the EU market small and medium sized enterprises (SMEs) represent the greater part of the food industry, specially …. The literature shows that firms’ market orientation and marketing capabilities are very important for innovation in food …