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Although the branding literature commenced during the 1940s, the first publications related to destination branding did not emerge until half a century later. A review of 74 destination branding publications by 102 authors from the first 10 years of destination branding literature (1998–2007)...
Persistent link: https://www.econbiz.de/10009448180
In competitive tourism markets the consumer-traveller is spoilt by choice of available destinations, and so it is likely many places are substitutable. Successfully differentiating a destination at decision time is arguably the greatest challenge faced by destination marketing organisations...
Persistent link: https://www.econbiz.de/10009448181
A significant gap in the tourism and travel literature exists in the area of tourism destination branding. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to guide destination marketing organisations...
Persistent link: https://www.econbiz.de/10009448505
There have only been a small number of applications of consumer decision set theory to holiday destination choice, and these studies have tended to rely on a single cross-sectional snapshot of research participants' stated preferences. Very little has been reported on the relationship between...
Persistent link: https://www.econbiz.de/10009448812
Since the emergence of the destination branding literature in 1998, there have been few studies related to performance measurement of destination brand campaigns. There has also been little interest to date in researching the extent to which a destination brand represents the host community?s...
Persistent link: https://www.econbiz.de/10009483559
<title>ABSTRACT</title> In the increasingly competitive Australian tertiary education market, a consumer orientation is essential. This is particularly so for small regional campuses that compete with larger universities in the state capitals. Campus management needs to carefully monitor both the perceptions...
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