Showing 1 - 10 of 9,117
marketing opportunities for timeshare companies targeting China. This exploratory study is the first of its kind and it intends … predicting those with statistically significant likelihood of purchasing a timeshare within the next three years: age, occupation …, marital status, annual household income, vacation frequency, and attendance at a previous timeshare sales presentation …
Persistent link: https://www.econbiz.de/10009458737
about marketing channels, foreign offices and representatives, d,el1very and payment terms of sale, and modes of …
Persistent link: https://www.econbiz.de/10010878841
factors that influence a tourist to purchase a particular tourism product. These complex factors are vital into the final … purchase decision of an offer with emotional value for customers. This paper presents the typologies of tourists and tourism …, and in relation to these aspects, the different types of segmentation, as well as several motivators and determinants that …
Persistent link: https://www.econbiz.de/10010743342
challenges in developing countries. Major operations on purchase and sales of agricultural land have been investigated. Major … processes of purchase and sale of the world land resources are actively begun, that is caused by several reasons: rapid … companies involved in the purchase of land have been determined. Benefits and challenges of significant transactions over the …
Persistent link: https://www.econbiz.de/10011086556
prior research in marketing that examines opportunism by the recipient of TSIs, I show that agents become concerned with … dyads. I develop my hypotheses in the context of a sales team selling a complex customer solution to a buying team and test … the hypotheses using an innovative, picture-based conjoint field experiment from 233 purchasing managers. …
Persistent link: https://www.econbiz.de/10009475892
Several researchers have decomposed sales promotion elasticities based on household scanner panel data.A key result is … that the majority of the sales promotion elasticity, about 74 percent on average, is attributed to secondary demand effects … that this result does not imply that if a brand gains 100 units in sales during a promotion the other brands in the …
Persistent link: https://www.econbiz.de/10011090873
simplistic combination of range and threshold has been advanced to include complex consumer shopping patterns and retailer … the form of comparison shopping in regional shopping centers. The research that has followed Christaller and Hoteling has … been as wide as it has been deep, including literature in geography, economics, finance, marketing, and real estate …
Persistent link: https://www.econbiz.de/10009484538
Societal marketing - marketing based on socially or environmentally conscious attributes, has for many years been … considered an accepted chapter of marketing theory. However, consumer response to many socially-conscious products never met … expectations - prompting marketing researchers to re-examine the assumptions underpinning the societal marketing theory. One such …
Persistent link: https://www.econbiz.de/10009438165
, securing workplaces and ensuring the company with materials in order to realize its production function: supply, purchase …
Persistent link: https://www.econbiz.de/10010633838
purchase situations. Though industrial marketing researchers would agree that there are different types of purchase situations …To successfully market their products, industrial vendors must determine who participates in an organizational purchase … structural equations model that suggests the purchase situation attributes of novelty, complexity, and importance are causal …
Persistent link: https://www.econbiz.de/10009462174