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A Framework for the Selection of Electronic Marketplaces: A Content Analysis Approach
Stockdale, Rosemary; Standing, Craig - 2002
Although there has recently been an increased practitioner and media focus on electronic marketplaces, there still remains confusion over the advantages of participation. As a consequence organisations are finding difficulty in developing strategies, policies and procedures in relation to the...
Persistent link: https://www.econbiz.de/10009440845
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The role of the internet on international market growth of Australian firms : an exploratory study
Mathews, Shane W.; Bianchi, Constanza - 2010
The Internet has been shown to positively influence the internationalisation activities of firms through enhanced … information, knowledge and network development. Although there has been evidence of a positive impact of the Internet on … internationalisation process components, it is vague as to whether the Internet has an impact on firm international market growth. This …
Persistent link: https://www.econbiz.de/10009438381
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Empowerment of SME websites—Development of a web-empowerment scale and preliminary evidence
Sinkovics, Rudolf; Penz, Elfriede - In: Journal of International Entrepreneurship 3 (2005) 4, pp. 303-315
The emergence of the Internet and the World Wide Web has been argued to fundamentally reshape economic conditions and …
Persistent link: https://www.econbiz.de/10005705564
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Brand creation via design and modularization: SMEs in international B2B markets
Uusitalo, Olavi - In: jbm - Journal of Business Market Management 7 (2014) 2, pp. 354-379
Brand theory has its origins in the consumer product market and is normally considered in relation to big business. An established brand enables customers to save time by guaranteeing the level of quality, reducing purchasing risk and simplifying customer choices. Little research, however, has...
Persistent link: https://www.econbiz.de/10010954477
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Corporate entrepreneurship, customer-oriented selling, absorptive capacity, and international sales performance in the international B2B setting: Conceptual framework and research...
Javalgi, Rajshekhar G.; Hall, Kenneth D.; Cavusgil, S. Tamer - In: International Business Review 23 (2014) 6, pp. 1193-1202
In the international business-to-business (B2B) setting, a firm's salespeople often have more direct, prolonged, and intimate contact with the customer and market environments than any other employees of the firm. In fact, for customers in many B2B markets, the salesperson is the face of the...
Persistent link: https://www.econbiz.de/10010931145
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Leveraging sponsorship: The activation ratio
O’Reilly, Norm; Lafrance Horning, Denyse - In: Sport Management Review 16 (2013) 4, pp. 424-437
The accelerated growth of sponsorship has brought increased attention and scrutiny to this relatively new area of marketing and communications strategy. In turn, researchers have focused on defining, understanding and measuring the various aspects of sponsorship. However, detailed research...
Persistent link: https://www.econbiz.de/10010871509
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The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets
Zhou, Zach Zhizhong; Zhu, Kevin Xiaoguo - In: Marketing Science 29 (2010) 6, pp. 1125-1137
This paper looks into the effects of information transparency on market participants in an online trading environment. We study these effects in business-to-business electronic markets with firms competing in both upstream and downstream industries. The prior literature generally assumes that...
Persistent link: https://www.econbiz.de/10008787741
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Perceived environmental uncertainty's effect on commitment in business-to-business channels
Harrison, Jennifer L; Kelly, Stephen J - 2010
Purpose: The purpose of this paper is to test the null hypothesis that there is no significant association between perceived environmental uncertainty (PEU) and a three component conceptualisation of commitment. Design/methodology/approach: Data were collected from owner/managers of community...
Persistent link: https://www.econbiz.de/10009475209
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Measuring attitudinal commitment in business-to-business channels
Kelly, Stephen J - 2004
While organizational behaviourists have largely adopted a three-component conceptualisation of attitudinal commitment, marketers continue exclusively to apply one- or two-component models. In this paper, the reliability and validity of one-, two- and three-component models of commitment are...
Persistent link: https://www.econbiz.de/10009475212
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Boundary conditions to business relationships in China: The case of selling wine in China
Beverland, M - 2009
Purpose ? This paper aims to examine the role and limitations of relationships between buyers and sellers of grape wine in China. Although networks are believed to be critical for market entry in Confucian societies, they may also dampen the entrepreneurialism necessary to build a sustainable...
Persistent link: https://www.econbiz.de/10009481841