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Recently it has been argued that ethnographic research methodology fulfills many of the research needs for marriage and family therapists. In utilizing Rogers' Innovation-Decision Process model, the purpose of this study was to gain greater insight into ethnographic research methodology in...
Persistent link: https://www.econbiz.de/10009431379
This dissertation examines the development of guerrilla marketing strategies and techniques. At the dawn of the 21st … managing consumers. By studying the practice of guerrilla marketing - the umbrella term here for an assortment of product …
Persistent link: https://www.econbiz.de/10009438708
This thesis investigates how firms can measure and manage influence of IT-enabled communication media, particularly blogs. The thesis constitutes two essays. The essays can be read independently, but they are complementary to each other. The first essay measures the influence of employees'...
Persistent link: https://www.econbiz.de/10009429935
Source: Dissertation Abstracts International, Volume: 60-07, Section: A, page: 2569.
Persistent link: https://www.econbiz.de/10009472341
Source: Dissertation Abstracts International, Volume: 58-04, Section: B, page: 2164.
Persistent link: https://www.econbiz.de/10009472354
Source: Dissertation Abstracts International, Volume: 60-07, Section: A, page: 2689.
Persistent link: https://www.econbiz.de/10009472400
Persistent link: https://www.econbiz.de/10009472478
Various business problems are of interest to both data mining and marketing academic communities, such as market … segmentation, direct marketing, targeted marketing, personalization/customization, cross selling and discovering customer lifetime … effectiveness of problem solving, and pays greater attention to the actual performance on data. In contrast, marketing research …
Persistent link: https://www.econbiz.de/10009438751
Source: Dissertation Abstracts International, Volume: 55-02, Section: B, page: 0633.
Persistent link: https://www.econbiz.de/10009472039
Source: Dissertation Abstracts International, Volume: 52-08, Section: B, page: 4523.
Persistent link: https://www.econbiz.de/10009472440