This dissertation examines the development of guerrilla marketing strategies and techniques. At the dawn of the 21st … managing consumers. By studying the practice of guerrilla marketing - the umbrella term here for an assortment of product …

Various business problems are of interest to both data mining and marketing academic communities, such as market … segmentation, direct marketing, targeted marketing, personalization/customization, cross selling and discovering customer lifetime … effectiveness of problem solving, and pays greater attention to the actual performance on data. In contrast, marketing research …