relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

business and global marketing and to business executives involved in managing global operations. …

marketing mix strategies. The use of standardized strategies for these niches with different perception and behavior linkages …

The article analyses main definitions of the "marketing" and "strategic marketing" notions. It identifies main … characteristics of the marketing strategy. It conducts a comparative analysis of points of view of both domestic and foreign experts …, works of whom are devoted to development of the marketing strategy of a company. The article contains theoretical views on …

marketing strategies for the wholesale trade company. …

Business strategies in general and marketing strategies in particular are a factor of significant importance when it …’s in the Republic of Macedonia do not have and implement well defined marketing strategies. As will be noticed, based on … the importance of marketing and marketing strategies, but still fail when it comes to their creation and implementation …

Even besides the internationaly proven and accepted importance of marketing strateges for the development of companies … Republic of Macedonia implement marketing strategies are very rare, perhaps even inexistant. Having this in mind a surve of 277 … companies from different parts of Macedonia was conducted in orden do determine the scale of impelemntation of marketing …