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This study compares the innovation process of a privately-owned enterprise and a state-owned enterprise in China using their patent data. Huawei and ZTE were selected for this study because they experienced the same historical environment in the same industry from the same region in China...
Persistent link: https://www.econbiz.de/10010798817
This article examines the relationship between Islam and marketing. It pays a special attention to the influence of … islamic values, and of their interpretation, upon marketing system and practices. Muslim consumer's behavior goes from …
Persistent link: https://www.econbiz.de/10011073766
marketing strategies and develop better policies to promote the use of private retail sales portals. This research also provides …
Persistent link: https://www.econbiz.de/10009485722
This report examines the aggregation, distribution, and marketing of eight food value chains to glean practical lessons … about how they operate, the challenges they face, and how they take advantage of emerging opportunities for marketing … chains include: (1) Recruiting producers and developing producer networks; (2) Identifying, branding, and marketing …
Persistent link: https://www.econbiz.de/10011069970
Persistent link: https://www.econbiz.de/10004098459
Previous research studies have suggested market oriented firms achieve superior performance relative to their peers (Narver and Slater, 1990). Furthermore, researchers have suggested that firms that can clearly define their value discipline will also benefit. Recent studies have shown that...
Persistent link: https://www.econbiz.de/10010920230
В статье рассматривается диверсификация современного маркетинга с позиций влияния разнонаправленных глобализационных процессов. Исследуются факторы...
Persistent link: https://www.econbiz.de/10011218855
business philosophy, concepts, principles and techniques of relationship marketing from the point of making strategic marketing … technologies (ICT) in accomplishing executive and creative marketing activities, highlighting the analysis of the process of …
Persistent link: https://www.econbiz.de/10009360158
Globalization and competitiveness of agricultural commodities could have significant potential benefits for food security and poverty reduction in West Africa. Participation in global trade and economy is potentially important but not enough to ensure benefits at all levels of the chains and...
Persistent link: https://www.econbiz.de/10005068405