McFadden, Dawn Thilmany; Umberger, Wendy; Wilson, Joshua - In: Review of Agricultural Economics 31 (2009) 4, pp. 984-998
Colorado Homestead Ranches is one of a number of emerging value-added agricultural enterprises exploring the use of direct marketing to improve profitability and manage the risk inherent in commodity markets. This case study presents the market analysis and marketing channel information they...