Investment products that deploy ethical values and social considerations in portfolio construction have persisted since the 1980s. Pitting Habermasian discourse ethics against Foucauldian power relations and radical institutionalism, the paper argues that socially directed mutual funds ascribe...

The paper claims theoretical, empirical and normative contributions to the fledgling research on social accountabilities in financial services. Managers of managed (mutual) funds with public social mandates are obligated to pursue clients' economic interests and exercise claimed moral...

Despite speculation from legislators and practitioners, no studies have investigated the reasons for social funds' marginal market penetration. More generally, calls for a greater understanding of investors' motivations, needs and purchasing intentions have not been met. By identifying what...