We integrate theories from international business, entrepreneurship, innovation, marketing and network economics to develop a four-part typology of 'consumers as international entrepreneurs'. This broadens the concept of international entrepreneurship and complements the firm-level focus...

<Para ID="Par4">Despite burgeoning research in international entrepreneurship (IE), very little is known about the processes of how entrepreneurs recognize and pursue opportunities in international markets. To provide an answer to this “opportunity process gap,” we drew on the idea sets framework from the...</para>