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Ruiz, Francisco José Más - In: European journal of marketing : EJM 32 (1998) 3-4, pp. 252-278

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Ruiz, Francisco José Más - In: Marketing intelligence & planning 16 (1998) 4, pp. 277-286

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Más Ruiz, Francisco José - In: Información comercial española : ICE ; revista de … (1995) 747, pp. 135-150

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