The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or consumers who are highly loyal to local brands. To what extent brand loyalty affects spatial pricing strategies, is the main question of this article. We employ weekly retail...

Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty resulting in mixed or perhaps contradictory outcomes; only a...

Die Produktkategorie Joghurt gilt als hoch differenziert. In Deutschland sind über 2000 verschiedene Joghurts in mehr als 250 Produktlinien (z.B. „Almighurt“ von Ehrmann) auf dem Markt erhältlich. Während fast alle Hersteller über ein breites Geschmackssortiment verfügen, ist die...

Retail pricing strategies incorporate promotions, sales, and rigidities. A number of models have been proposed in particular to explain the occurrence of sales. Focussing on the market for fresh foods the model by Varian and the loss leader argument seem to be intuitively best fitting to the...

Temporary price reductions (sales) as a means of promotional measures have become an increasingly important tool in the marketing mix of German food retailers. Various models have been proposed to explain the rationales behind such pricing strategies. Recently these models have been extended by...

The impact of cross sectional aggregation over individual retail stores on the estimation and testing of vertical price transmission is investigated using a unique data set of individual retail prices. Systematic differences between the results of estimations using aggregated data on the one...

Using a unique panel data set for German grocery prices we find significant price synchronization within food retail chains as well as within individual food stores (between products). Price synchronization between chains appears to be less pronounced. Common shocks can only explain some...

Temporary price reductions (sales) as a means of promotional measures have become an increasingly important tool in the marketing mix of German food retailers. Various models have been proposed to explain the rationales behind such pricing strategies. Recently these models have been extended to...

This paper examines the exercise of market power by German food and beverage export industries over international markets. Two approaches are used: pricing-to-market (PTM) and residual demand elasticity (RDE). We find that, while in some cases the PTM approach indicates market power, the RDE...