Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty resulting in mixed or perhaps contradictory outcomes; only a...

The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or consumers who are highly loyal to local brands. To what extent brand loyalty affects spatial pricing strategies, is the main question of this article. We employ weekly retail...

Die Produktkategorie Joghurt gilt als hoch differenziert. In Deutschland sind über 2000 verschiedene Joghurts in mehr als 250 Produktlinien (z.B. „Almighurt“ von Ehrmann) auf dem Markt erhältlich. Während fast alle Hersteller über ein breites Geschmackssortiment verfügen, ist die...

Substantial danger exists that politically prescribed market interventions, designed to counter a supposed failure of the markets, will leave markets functioning worse rather than better. This is particularly true of Eastern European transition countries, where institutional regulations function...

Es besteht eine erhebliche Gefahr, dass politisch verordnete Markteingriffe, die einem vermeintlichen Versagen der Märkte entgegenwirken sollen, Agrarmärkte nicht besser sondern schlechter funktionieren lassen. Dies gilt einmal mehr für osteuropäische Transformationsländer mit einem...

For quite some time long-only index funds have been suspected of being responsible for price increases in agricultural futures markets. This suspicion has prompted demands to drastically limit long-only index funds' scope of activity. Such demands and their underlying diagnoses, however,...

Long-only-Indexfonds stehen seit geraumer Zeit unter Verdacht, für die Preisanstiege an landwirtschaftlichen Warenterminmärkten verantwortlich zu sein. Hieraus wird die Forderung abgleitet, den Aktivitätsradius dieser Indexfonds drastisch einzuschränken. Allerdings stehen solche Forderungen...

Increasing grain price volatility over the last year has revived the discussion on optimal marketing strategies. Various models of optimal grain marketing have been proposed and simulated in the literature. In this study an overview on these models is presented and critical aspects are...

Seasonal variations of the price premium between bread and feed wheat indicate opportunities to profitably adjusting the grain marketing strategy of farmers that harvest (and store) both qualities. In this paper, we estimate the seasonal pattern of wheat price premiums on the German market by a...