Alvarado, Glenda; Callison, Coy - In: International Journal of Revenue Management 7 (2013) 2, pp. 155-170
survey response rates. Results indicated that the inclusion of incentives did not increase survey response rate nor did value … of incentive or incentive saliency. Respondents who were offered incentives, however, were quicker in providing the … requested information than those respondents not offered incentives for their participation. Discussion details how audiences …
