The so-called New Biology has given us revolutionary insights into the nature of life and created an upsurge of popular interest in biology. However, it has also fostered an impression of ‘genetic determinism’ which been eagerly put to use in political ideology.

In the context of value and customer orientation there are various requirements concerning the process – especially in insurance companies: processes are meant to be standardized, automated, and flexible. It is in question whether a fast and cheap automated processing is preferred to manual...