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Techniques, process and enterprise application for e-CRM using data mining
Ranjan, Jayanthi; Bhatnagar, Vishal - In: International journal of value chain management : IJVCM 3 (2009) 4, pp. 401-411
Persistent link: https://www.econbiz.de/10008386844
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Aligning value drivers with business operations by data mining for strategic advantage in business organisations
Ranjan, Jayanthi; Bhatnagar, Vishal - In: International journal of value chain management : IJVCM 3 (2009) 3, pp. 316
Persistent link: https://www.econbiz.de/10008312403
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Distinguishing operational customer relationship management and analytic customer relationship management – an organisational perspective
Ranjan, Jayanthi; Bhatnagar, Vishal - In: International Journal of Logistics Economics and … 1 (2008) 3/4, pp. 225-236
The efficient and automated management of customer interactions is the need of today. The customer relationship management (CRM) has helped organisations to increase the interaction with customers. Organisations also need to analyse the customer data to uncover trends in customer behaviour and...
Persistent link: https://www.econbiz.de/10010691674