Marcu, Liana; Ciuhureanu, Alina-Teodora; Balteș, Nicolae - In: Annals of the University of Petrosani, Economics 11 (2011) 4, pp. 167-174
, this remains a problem, not enough conceptually defined and operationalised. This paper presents the state of knowledge … regarding customer orientation as a marketing component, the level of influence of the main factors of change upon marketing … of international crisis which shows an obvious lack of interest in studying and modelating customer orientation. The …