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L’influence de l’ordre des mots sur l’impact des messages publicitaires : une exploration des effets de la loi du second lourd
Mérigot, Philippe - Université Paris-Dauphine (Paris IX) - 2010
transgressing HCL has effects on recall and recognition only in the case of set expressions. Concerning (Aad), our study shows that … the falling melody of the affirmative sentence. Subsequently, we test the effects of transgressing HCL on ads recall and … recognition, and attitude towards the ad (Aad), in two laboratory studies. Finally, we examine the effects on the impact of an …
Persistent link: https://www.econbiz.de/10010705827
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Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)
Minten, Bart; Singh, K.M.; Sutradhar, Rajib - Volkswirtschaftliche Fakultät, … - 2011
Local brands are rapidly emerging in food retail in Asia. However, it is not well understood what impact they have in domestic food markets. In a detailed case study of makhana in Bihar, one of the poorest states in India, we see the fast emergence - a doubling over five years leading to a share...
Persistent link: https://www.econbiz.de/10011107640
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Placing Romania in the European and International Market: The Role of Image in building a Nation Identity
Soproni, Luminita; Stoica, Alina; Drinda, Roxana - Volkswirtschaftliche Fakultät, … - 2009
Nowadays, image is radically important for any product, and even more so for a country. The image that a country displays to the world influences the attitude and perception of the other countries and people in general about itself. Romania is currently facing a brick wall in this area. Although...
Persistent link: https://www.econbiz.de/10011108521
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The benefit of cold storages: Evidence from Bihar
Minten, Bart; Reardon, Thomas; Singh, K.M.; Sutradhar, Rajib - Volkswirtschaftliche Fakultät, … - 2010
The Indian government has provided large subsidies to stimulate the take-off of the cold storage sector. However, the impact of this policy is not well understood. In a case study of the potato sector in Bihar, we find that there have been dramatic increases and rapid up-scaling of cold...
Persistent link: https://www.econbiz.de/10011109077
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The rapid emergence of branding in food retail in Asia: Insights from Bihar (India)
Minten, Bart; Singh, K.M.; Sutradhar, Rajib - Volkswirtschaftliche Fakultät, … - 2011
Local brands are rapidly emerging in food retail in Asia. However, it is not well understood what impact they have in domestic food markets. In a detailed case study of makhana in Bihar, one of the poorest states in India, we see the fast emergence - a doubling over five years leading to a share...
Persistent link: https://www.econbiz.de/10011110905
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Retailer – Consumer Relationships for Durable Goods Market in Romania. A Multimethod Analysis
Gabor, Manuela Rozalia - In: Manager Journal 4 (2014) 1, pp. 67-82
The durable goods market in Romania has many features thanks to simultaneously: acquisition way, structure of households, retailers on this market, banking policies as regards providing consumption loans („loans with identity card only”), macroeconomic policies of tacit supporting in...
Persistent link: https://www.econbiz.de/10011167281
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Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia
Perovic, Nikola - In: Manager Journal 4 (2014) 1, pp. 83-95
The main goal of this paper is to show if is possible to find a modern retail chain in one of the world largest economies that uses exclusively psychological pricing, as a dominant competitive advantage, in order to predominantly direct consumer behavior. Pricing, as a source of competitive...
Persistent link: https://www.econbiz.de/10011167284
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The makhana value chain and the fast emergence of branding in food retail: Evidence from Bihar (India)
Minten, Bart; Singh, K.M.; Sutradhar, Rajib - Volkswirtschaftliche Fakultät, … - 2010
As part of the National Agricultural Innovation Project (NAIP), a makhana value chain study was organized in Bihar, in collaboration between the Indian Council of Agricultural Research (ICAR) in Patna, the International Fund for Agricultural Development (IFAD) and the International Food Policy...
Persistent link: https://www.econbiz.de/10011258330
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Halalan Toyyiban Supply Chain The New Insights in Sustainable Supply Chain Management
Omar, Emi Normalina; Jaafar, Harlina Suzana; Osman, … - Volkswirtschaftliche Fakultät, … - 2013
Purpose: In today’s highly competitive world scenario, in order for logistics and supply chain firms to be successful, resilient and sustainable, halalan-toyyiban supply chain could be the new insight in assisting the firm. Hence, the purpose of this study is to provide a practical definition...
Persistent link: https://www.econbiz.de/10011258634
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Do consumers buy bread and diamond with the same attachment?
Subhani, Muhammad Imtiaz; Hasan, Syed Akif; Osman, Ms. Amber - Volkswirtschaftliche Fakultät, … - 2012
Buying patterns of the country Pakistan has been investigated in regards to high and low involvement products. The investigation has taken various economic indicators namely inflation rate, unemployment rate, interest rate (average) and per capita income (MP) into account. The data years 1991...
Persistent link: https://www.econbiz.de/10011259295