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A troubled relationship: an exploration of mall retailers and teen shoppers' thoughts, behaviors, and coping strategies as they interact with each other
Palan, Kay M.; Mallalieu, Lynnea - In: Young consumers : insight and ideas for responsible … 13 (2012) 3, pp. 242-255
Persistent link: https://www.econbiz.de/10010013504
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Understanding Children's Knowledge and Beliefs about Advertising: A Global Issue that Spans Generations
Mallalieu, Lynnea; Palan, Kay M.; Laczniak, Russell N. - In: Journal of current issues and research in advertising : … 27 (2005) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10008116633
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Sibling effects on preteen children's perceived influence in purchase decisions
Batounis-Ronner, Connie; Hunt, James B.; Mallalieu, Lynnea - In: Young consumers : insight and ideas for responsible … 8 (2007) 4, pp. 231-243
Persistent link: https://www.econbiz.de/10008270930
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Influence Attempts in the Consumption Domain: Examining the Concept of a Persuade Package and the Sequencing of Influence Strategies used by Young Adults
Mallalieu, Lynnea - In: Journal of marketing communications 13 (2007) 3, pp. 181-198
Persistent link: https://www.econbiz.de/10008125412
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RESEARCH NOTE - Relationships Between Family Communication and Consumer Activities of Adolescents: An Exploratory Study
Palan, Kay M. - In: Journal of the Academy of Marketing Science 26 (1998) 4, pp. 338-349
Persistent link: https://www.econbiz.de/10006153093
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The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts
Teas, R.Kenneth; Palan, Kay M. - In: Journal of marketing 61 (1997) 2, pp. 52-67
Persistent link: https://www.econbiz.de/10005984698
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Adolescent-Parent Interaction in Family Decision Making
Palan, Kay M.; Wilkes, Robert E. - In: Journal of consumer research : JCR ; an … 24 (1997) 2, pp. 159-169
Persistent link: https://www.econbiz.de/10006673241
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Adolescent consumption autonomy: A cross-cultural examination
Palan, Kay M.; Gentina, Elodie; Muratore, Isabelle - In: Journal of business research : JBR 63 (2010) 12, pp. 1342-1349
Persistent link: https://www.econbiz.de/10008715748
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Agentic and Communal: Multinational Analysis of Gender Portrayal in Children's Television Commercials
Bakir, Aysen; Palan, Kay M. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10010082616
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A Comparative Content Analysis of Advertising Practices to Children
Bakir, Aysen; Palan, Kay M.; Kolbe, Richard H. - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 247-262
Persistent link: https://www.econbiz.de/10010115986