Market Orientation (MO) has taken a central role in discussions about strategic management and marketing (Day, 1992). And yet despite its importance, MO has been the subject of few theoretical and empirical studies (Kohli and Jaworski, 1990). The empirical study reported in this paper focuses on...

Student satisfaction has become an increasingly important component of institutional reports as a means of accountability to educational stakeholders. The measures and models for this vary across higher education institutions. Some models try to understand how different perceptions of quality...

Drawing on Tinto’s dropout intentions model (1975), Bean’s socialization model (1985), Astin’s involvement theory (1999), and the service marketing literature, this research presents a conceptual framework for analyzing students’ satisfaction, perceived learning outcomes, and dropout...

Evidence suggests that retailers use 99-ending prices as a promotional technique. This paper explores the consumer perceived benefits of such promotional practices and the information processing conditions under which hedonic benefits are higher (lower) than utilitarian ones. In line with the...