Witt, Ulrich; Binder, Martin - In: Journal of Economic Psychology 36 (2013) C, pp. 27-40
decision outcomes, economic theory assumes a unidimensional utility measure. This paper reviews evidence from behavioral and … makers’ difficulties can be explained once the motivational aspects of utility (“wanting”) are disentangled from the …Although decision makers are often reported to have difficulties in making comparisons between multidimensional …
