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The comparative influence of manufacturer and retailer brands on customers' purchase behavior

Leingpibul, Thaweephan; Broyles, S. Allen; Kohli, Chiranjeev - In: The journal of product & brand management 22 (2013) 3, pp. 208-217

Persistent link: https://www.econbiz.de/10010138847

Brand equity's antecedent/consequence relationships in cross-cultural settings

Broyles, S. Allen; Leingpibul, Thaweephan; Ross, Robert H. - In: The journal of product & brand management 19 (2010) 3, pp. 159-170

Persistent link: https://www.econbiz.de/10008426051

Customers' comparative loyalty to retail and manufacturer brands

Broyles, S. Allen; Ross, Robert H.; Davis, Donna; … - In: The journal of product & brand management 20 (2011) 3, pp. 205-216

Persistent link: https://www.econbiz.de/10009029882

A study of the antecedents of slogan liking

Dass, Mayukh; Kohli, Chiranjeev; Kumar, Piyush; Thomas, … - In: Journal of Business Research 67 (2014) 12, pp. 2504-2511

A slogan is an integral component of a brand's advertising platform that helps shape its identity and define its positioning. While prior literature has focused on the recall of slogans, knowledge regarding why consumers like some slogans more than others is still limited. This paper uses data...

Persistent link: https://www.econbiz.de/10010931216

A corporation by any other name ...?

Kohli, Chiranjeev; Hemnes, Thomas M. - In: Business Horizons 38 (1995) 6, pp. 29-33

Persistent link: https://www.econbiz.de/10005326620

Got slogan? Guidelines for creating effective slogans

Kohli, Chiranjeev; Leuthesser, Lance; Suri, Rajneesh - In: Business Horizons 50 (2007) 5, pp. 415-422

Persistent link: https://www.econbiz.de/10005333173

Creating effective logos: Insights from theory and practice

Kohli, Chiranjeev; Suri, Rajneesh - In: Business Horizons 45 (2002) 3, pp. 58-64

Persistent link: https://www.econbiz.de/10005333430

Corporate identity: The role of mission statements

Leuthesser, Lance; Kohli, Chiranjeev - In: Business Horizons 40 (1997) 3, pp. 59-66

Persistent link: https://www.econbiz.de/10005333452

Creating effective logos: Insights from theory and practice

Kohli, Chiranjeev; Suri, Rajneesh - In: Business horizons 45 (2002) 3, pp. 58-64

Persistent link: https://www.econbiz.de/10006175481

Corporate Identity: The Role Of Mission Statements

Leuthesser, Lance; Kohli, Chiranjeev - In: Business horizons 40 (1997) 3, pp. 59-66

Persistent link: https://www.econbiz.de/10006205404