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Discontinuity in interaction. findings from two cases in the Italian context

Runfola, Andrea; Guercini, Simone; Gregori, Gianluca; … - In: MERCATI E COMPETITIVITÀ 2013/1 (2013) 1, pp. 53-72

The paper focuses on discontinuity in interaction by investigating the evolving phases in business to business relationships. From the theoretical point of view, the paper deals with the topic of discontinuity considered to be an unexplored aspect of interaction. Methodologically, the paper...

Persistent link: https://www.econbiz.de/10010638784

The integration between marketing and purchasing in the traceability process

Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 38 (2009) 8, pp. 883-891

Persistent link: https://www.econbiz.de/10008332357

Relational paths in business network dynamics: Evidence from the fashion industry

Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 41 (2012) 5, pp. 807-816

Persistent link: https://www.econbiz.de/10010018287

The integration between marketing and purchasing in the traceability process

Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 38 (2009) 8, pp. 883-892

Persistent link: https://www.econbiz.de/10008889841

Business networks and retail internationalization: A case analysis in the fashion industry

Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 39 (2010) 6, pp. 908-917

Persistent link: https://www.econbiz.de/10008443899

Le medie imprese tra continuità strategica e cambiamento nella crisi economica mondiale

Ferrucci, Luca; Guercini, Simone - In: MERCATI E COMPETITIVITÀ 2013/3 (2013) 3, pp. 11-24

Persistent link: https://www.econbiz.de/10010876189

La relazione tra acquirente e fornitore dei semilavorati tessili: rappresentazione delle alternative e strategie di negoziazione

Guercini, Simone - In: MERCATI E COMPETITIVITÀ 2006/3 (2006) 3

Persistent link: https://www.econbiz.de/10010876205

Developing the researcher-manager interface in the case analysis process

Guercini, Simone - In: Management decision : MD 42 (2004) 3, pp. 464-472

Persistent link: https://www.econbiz.de/10006551545

Matching format strategy and sourcing strategy in clothing retail: a conceptual representation

Guercini, Simone - In: International journal of process management and … (2007) 3, pp. 185-196

Persistent link: https://www.econbiz.de/10008272016

Integrating country-of-origin image and brand image in corporate rebranding: the case of China

Guercini, Simone; Ranfagni, Silvia - In: Marketing intelligence & planning 31 (2013) 5, pp. 508-521

Persistent link: https://www.econbiz.de/10010162095