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How Culture of Targeting Impacts the Evaluation of Products with Multilingual Packaging

Gopinath, Mahesh; Glassman, Myron; Nyer, Prashanth - In: Psychology & marketing 30 (2013) 6, pp. 490-500

Persistent link: https://www.econbiz.de/10010106764

The Effect of Multiple Language Product Descriptions on Product Evaluations

Gopinath, Mahesh - 2008

This study investigates the influence of bilingual product packaging descriptions on product evaluation. In an experimental study, the evaluation of a product with an English-only package is compared to the evaluation of the same product in a bilingual package. The evaluation of the product in...

Persistent link: https://www.econbiz.de/10012726331

The effect of multiple language product descriptions on product evaluations

Gopinath, Mahesh; Glassman, Myron - In: Psychology & marketing 25 (2008) 3, pp. 233-261

Persistent link: https://www.econbiz.de/10007911805

Self-regulatory focus: the impact on long-term consumer compliance behavior

Dellande, Stephanie; Nyer, Prashanth - In: Management research review 36 (2013) 7, pp. 664-673

Persistent link: https://www.econbiz.de/10010138864

Self-regulatory focus: the impact on long-term consumer compliance behavior

Dellande, Stephanie; Nyer, Prashanth - In: Management Research Review 36 (2013) 7, pp. 664-673

Purpose – The purpose of this study is to shed greater light on the factors that influence consumer compliance behavior, e.g. SRF, in compliance dependent services (CDS). CDS, e.g. weight loss, retirement savings, education, credit repair, are long term in nature, often requiring lifestyle...

Persistent link: https://www.econbiz.de/10010741380

SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - The Role of Emotions in Marketing

Bagozzi, Richard P.; Gopinath, Mahesh; Nyer, Prashanth U. - In: Journal of the Academy of Marketing Science 27 (1999) 2, pp. 184-206

Persistent link: https://www.econbiz.de/10006152897

The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistenc...

Gopinath, Mahesh; Nyer, Prashanth U. - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 60-68

Persistent link: https://www.econbiz.de/10008225843

Bargaining Behavior and Acculturation: A Cross-Cultural Investigation

Nyer, Prashanth U.; Gopinath, Mahesh - In: Journal of international consumer marketing 14 (2001) 2-3, pp. 101-122

Persistent link: https://www.econbiz.de/10007111163

Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Businesspeople

Singhapakdi, Anusorn; Gopinath, Mahesh; Marta, Janet K.; … - In: Journal of business ethics : JOBE 81 (2008) 4, pp. 887-904

Persistent link: https://www.econbiz.de/10008081157

The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistenc...

Gopinath, Mahesh; Nyer, Prashanth U. - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 60-69

Persistent link: https://www.econbiz.de/10008884886