Studying the themes of entrepreneurship and innovation, and to identify the profile of the incubators' managers and the entrepreneurs who incubate their ideas with the purpose to transform them into a new venture company allows a more accurate analysis of this system stimulated by public and...

Primary care (PC) is a form of organisation from the public health assistance structure that plays a key function for the local systems of healthcare, which guarantees the principles of the health system in Brazil. Based on the theories that sustain the concepts of innovation, this research has...

This article investigated the incidence of rational and emotional arguments in messages from 5.536 advertisements of six women's magazines in Brazil (Claudia, Nova, Estilo, Marie Claire, Elle and Gloss), published between May / 2008 and August / 2009. The methodology was based on an exploratory...

The purpose of this research is to verify how loyal students are to higher education institutions. According to this research, it was noticed that relationship marketing is critical to create and maintain a relationship between institutions and students, such relationship being developed towards...

Since Brazilian healthcare institutions have the duty to care about public health service, they also have the social and financial responsibilities to bring environmentally friendly practices and strategies, including principally a responsible attitude towards hospital waste management....