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Internet has become a platform for companies in the travel and tourism industry to bring their products and services to the customers around the world in a direct, efficient, and cost-minimising fashion. In this research, we develop an index system for the evaluation of Chinese tourism websites,...
Persistent link: https://www.econbiz.de/10008563928
Internet has become a platform for companies in the travel and tourism industry to bring their products and services to the customers around the world in a direct, efficient, and cost-minimising fashion. In this research, we develop an index system for the evaluation of Chinese tourism websites,...
Persistent link: https://www.econbiz.de/10005553203
We investigate the mind-sets driving users' content creation behavior on social network sites (SNSs) and antecedents of these mind-sets. The results of our survey of 1242 Renren users in China indicated that affective and continuance commitments are the main drivers of users' content creation...
Persistent link: https://www.econbiz.de/10010869671
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Previous research on online consumer purchases has focused on increased purchases and neglected decreased purchases. However, factors impacting these purchases are different. Drawing on the two-factor theory, in this paper, the authors compare factors affecting increase and decrease in Chinese...
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