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IMPROVING SALES FORECASTS BY IMPROVING THE INPUT DATA
Geurts, Michael D.; Whitlark, David - In: The journal of business forecasting : methods & systems 15 (1996) 3, pp. 15-18
Persistent link: https://www.econbiz.de/10007320927
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Selecting sample sizes for marketing research surveys: Advantages of using the coefficient of variation
Whitlark, David; Geurts, Michael D.; Christensen, Howard B. - In: Marketing and research today : the journal of the … 21 (1993) 1, pp. 50-54
Persistent link: https://www.econbiz.de/10006412692
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The consumerʹs perception of retail price changes
Geurts, Michael D. - In: Retail control 42 (1973) 3, pp. 37-47
Persistent link: https://www.econbiz.de/10002416874
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Calculating sample sizes for population with multinomial proportions
Geurts, Michael; Whitlark, David; Christensen, Howard; … - In: Marketing and research today : the journal of the … 22 (1994) 3, pp. 214
Persistent link: https://www.econbiz.de/10006407868
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A LITTLE INDUCEMENT GOES A LONG WAY
Geurts, Michael; Whitlark, David - In: Marketing research : a magazine of management and … 6 (1994) 3, pp. 12-15
Persistent link: https://www.econbiz.de/10007142625
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PHONE SURVEYS - How well do respondents represent average Americans?
Whitlark, David; Geurts, Michael - In: Marketing research : a magazine of management and … 10 (1998) 3, pp. 13-18
Persistent link: https://www.econbiz.de/10007124721
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Comparing the Box-Jenkins approach with the exponentially smoothed forecasting model application to Haiwaii tourists
Geurts, Michael D.; Ibrahim, I. B. - In: Journal of marketing research : JMR 12 (1975) 2, pp. 182-188
Persistent link: https://www.econbiz.de/10002416850
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New product sales forecasting without past sales data
Geurts, Michael D.; Reinmuth, James E. - In: European journal of operational research : EJOR 4 (1980) 2, pp. 84-94
Persistent link: https://www.econbiz.de/10002416915
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Researching shoplifting and other deviant customer behavior, using the randomized response research design
Geurts, Michael D.; Andrus, Roman R.; Reinmuth, James - In: Journal of retailing 51 (1975/1976) 4, pp. 43-48
Persistent link: https://www.econbiz.de/10002416935
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A Bayesian approach to forecasting the effects of atypical situations
Reinmuth, James E.; Geurts, Michael D. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 292-297
Persistent link: https://www.econbiz.de/10002679520