The purpose of this empirical study was to determine the impacts of distribution intensity on perceived quality and brand awareness, and to analyze the effects of perceived quality and brand awareness on brand loyalty. A structural equation model was used to identify the size and the direction...

This paper tests the applicability of the CSI instrument to measuring consumer decision-making styles in the Croatian environment. The analysis assesses the validity and the reliability of CSI scales and examines gender differences in consumer-decision making styles. Research results point to...

We find the optimal time for entering a joint venture by two firms, and the optimal linear contract for sharing the profits. We consider risk-sharing, timing-incentive and asymmetric decisions contract designs. If the firms are risk-neutral and the cash payments are allowed, all three designs...

In this paper we consider competitive performance of 73 leading Croatian companies along eight dimensions which were determined based on exploratory research (interviews with managers). We link present competitive performance with past innovation and future innovation plans. We argue that if the...

Innovation development is a very complex and risky activity that requires adequate financial resources and appropriate skills and knowledge. Due to the complexity of the development process, innovation project can be either delayed or abandoned. In this paper we investigate factors that make it...

This study examines the effects of five antecedents on consumers' time perceptions in a hypermarket environment. Findings indicate that the actual shopping time spent in the store and planned shopping activities significantly influence consumers' shopping time perceptions, while consumers'...

This paper explores the effectiveness of a recently introduced innovation subsidy program targeted at SMEs in Croatia. Three aspects of program additionality were evaluated: input, output and behavioral aspects. Both qualitative and survey research was employed, and four case studies with...

Drawing on a representative sample of firms, this paper presents some microeconomic evidence on the productivity growth process in Croatia since the onset of recession (2008-12). Four types of results are highlighted. First, there is a persistent (and increasing) heterogeneity in the performance...

There are two opposing viewpoints regarding consumers' acceptance of genetically modified (GM) foods and their desire for the labeling of these foods. Some suggest consumers are unconcerned and do not desire any GM labeling while others indicate the opposite. The mixed results may be because...