We propose and analyze an effective model for the Multistage Multiproduct Advertising Budgeting problem. This model optimizes the advertising investment for several products, by considering cross elasticities, different sales drivers and the whole planning horizon. We derive a simple procedure...

This paper examines the impact of declines in adult mortality on growth in an overlapping generations model. With public education and imperfect annuity markets, a decline in mortality affects growth through three channels. First, it raises the saving rate and thereby increases the rate of...

The creation of microfractures within rock is commonly observed as rock is strained. The presence of these microfractures constitutes damage to the rock, and this damage can reduce the rock’s strength. This paper explores the evolution of rock strength as microfractures within a rock...

A simple and hydrazine-free solution-based approach for depositing Cu2ZnSnS4 (CZTS) and Cu2ZnSn(S,Se)4 (CZTSSe) absorber layers is reported. The process involves incorporating metal salts (Cu(CH3COO)2, Zn(CH3COO)2, SnCl2) and thiourea into a single pyridine-based solution, spin-coating a...

Network user equilibrium or user optimum is an ideal state that can hardly be achieved in real traffic. More often than not, every day traffic tends to be in disequilibrium rather than equilibrium, thanks to uncertainties in demand and supply of the network. In this paper we propose a hybrid...