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We propose and analyze an effective model for the Multistage Multiproduct Advertising Budgeting problem. This model optimizes the advertising investment for several products, by considering cross elasticities, different sales drivers and the whole planning horizon. We derive a simple procedure...
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This paper examines the impact of declines in adult mortality on growth in an overlapping generations model. With public education and imperfect annuity markets, a decline in mortality affects growth through three channels. First, it raises the saving rate and thereby increases the rate of...
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This paper analyses the conditions for sino-Australian joint ventures, assesses those likely to be most suitable and retionalises the characteristics of existing joint ventures in the Peoples's Republic of China. Due to differing social systems and cultures between the West and the PRC Western...
Persistent link: https://www.econbiz.de/10005783586
For construction activities, timely resource allocation is crucial to avoid unnecessary waiting time of resources and delay of activities, especially under the condition of limited supply of resources. Timely resource allocation, i.e. determination of an activity that has the highest priority to...
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This paper examines the relation between expected stock returns and their conditional volatility over different holding periods and across different states of the economy. Seminonparametric density estimation and Monte Carlo integration are used to obtain the expected returns and conditional...
Persistent link: https://www.econbiz.de/10012767984