Franck, Egon; Verbeek, Erwin; Nüesch, Stephan - In: Southern Economic Journal 78 (2011) 2, pp. 502-518
We analyze the price impact of sentimental bettor preferences within a bookmaker betting market. A theoretical model demonstrates that, under reasonable assumptions about the nature of demand in a market with strong competition, the bookmaker will offer lower prices for bets with comparatively...