<title>Abstract</title>In this study, we develop and examine the network of relationships explaining perceived conflict in franchise relationships from a franchisee perspective. Our research contributes to the current knowledge of asymmetric exchange relationships through demonstrating the importance of a...

Existing research on drivers of customer loyalty such as satisfaction and switching barriers often does not account for possible nonlinear interaction effects (e.g., Jones et al. 2000). General and generalized linear models (e.g., linear regression, logistic regression, or structural equation...