Dukic, Branimir; Stanisic, Jelena; Stanisic, Nenad - In: Interdisciplinary Management Research 9 (2013), pp. 139-152
Survival of business entities in conditions defined by the information society depends on successful e-commerce. Success of the modern e-commerce is based on relationship marketing, i.e. CRM. Accordingly, the transition from the classic into e-commerce implies, among other, selection of an...