Norman, Patricia M.; Artz, Kendall W.; Martinez, Richard J. - In: Journal of Business Research 60 (2007) 11, pp. 1135-1143
This paper examines how non-conformity in a firm's competitive actions as compared to its rivals impacts firm performance. While a firm may realize some performance benefits from actions that differentiate it from rivals, institutional norms place limits on these benefits. We examine how one...