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A fundamental problem in managing product development is the optimal timing, frequency, and fidelity of sequential testing activities that are carried out to evaluate novel product concepts and designs. In this paper, we develop a mathematical model that treats testing as an activity that...
Persistent link: https://www.econbiz.de/10009214016
Indonesia launched Jampersal in 2011, a nationwide program to accelerate the reduction of maternal and newborn deaths. The program was financed by central government revenues and provided free and comprehensive maternal and neonatal care with an emphasis on promoting institutional deliveries....
Persistent link: https://www.econbiz.de/10010937829
, exciting, and dynamic combination.As a senior, I am about to complete the Textiles, Merchandising, & Design and French Language … create a business and marketing plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My marketing plan is also based on this research and the specific French target market to which my …
Persistent link: https://www.econbiz.de/10009455838
Development of renewable energy. Such programs have grown in number in recent years. The design features and … effectiveness of these programs varies considerably, however, leading a variety of stakeholders to suggest specific marketing and … program design features that might improve customer response and renewable energy sales. This report analyzes actual utility …
Persistent link: https://www.econbiz.de/10009436744
of program design and implementation, such as product pricing, ownership of supplies, retention rates, marketing costs …, the effectiveness of marketing techniques, and methods of enrolling and providing value to customers. …
Persistent link: https://www.econbiz.de/10009437042
marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and … marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic … partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales …
Persistent link: https://www.econbiz.de/10009437406
completed solution for iFixit?s new venture. It has been reviewed and approved by the company?s marketing team, as well as the …
Persistent link: https://www.econbiz.de/10009485692
This master's thesis is a reevaluation of the dominant product design methodology. Designing products is not just a …. By separating design methodology into three sub-categories (brand, social need, culture), a more user-focused and … personalized approach can be used to determine what makes a design successful. Rather than looking at success within product design …
Persistent link: https://www.econbiz.de/10009430497
for different purposes: product design and corporate communications. Links with marketing are made, essentially by … examining how design affects elements of the marketing mix. Finally, evidence is presented to support the argument that design …In our paper, design is considered briefly in different contexts – product and manufacture, service and retail – and …
Persistent link: https://www.econbiz.de/10010925420
Persistent link: https://www.econbiz.de/10004308167