Deciding 3 years ago to organize the 2012 Europa League Final in Bucharest was a major challenge for the local administration of the city. The article presents, from various perspectives, the impact that organizing the most important sporting event ever in Romania and in Bucharest had on the...

The competitive environment in terms of tourists and investment attraction requires the strategic management of cities. The marketing literature in this topic relates to different dimensions, most importantly, the image, identity, and branding of a city, satisfaction, and the degree of loyalty...

The article presents the most important results of sociological research conducted in 2011 in 14 cities of the “Silesia” Metropolis (G?rno?l?sko-Zag??biowska Metropolia “Silesia”). The study formed the basis of a thesis written under the supervision of professor Marek S. Szczepanski,...