The main concern of credit institutions in Romania should be to maintain the portfolio of clients. Long-term cooperation relations between a bank and its customers represent the proof of the bank's efforts in providing quality services that meet consumer demands. Moreover, keeping existing...

The major aim of the research paper is to measure the quality of service offered by Raiffeisen Bank in Romania. Moreover, it tries to investigate the relationship between service quality, customer satisfaction and loyalty. The five dimensions of SERVQUAL model i.e. reliability, assurance,...

Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with customers, models of service and relationships are a fast-growing area of marketing science. This article summarizes existing work in this area...