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Botzenhardt, Florian
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Université Paris-Dauphine (Paris IX)
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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ToKnowPress
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Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
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Journal of Business Research
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Symphonya. Emerging Issues in Management
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Economics Papers from University Paris Dauphine
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Marketing Science
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EconStor Open Access Articles
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Accounting, Auditing & Accountability Journal
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Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
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Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
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Far East Journal of Psychology and Business
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Global Business and Economics Review
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International Journal of Revenue Management
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Journal of Management and Strategy
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Management Dynamics in the Knowledge Economy Journal
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SEA - Practical Application of Science
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Acta Universitatis Danubius. OEconomica
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Anadolu University Journal of Social Sciences
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RePEc
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BASE
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Innengerichtetes identitätsbasiertes Markenmanagement
Zeplin, Sabrina
-
2006
Persistent link: https://www.econbiz.de/10004909745
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2
Strategische identitätsorientierte Markenführung
Ringle, Tanja
-
2006
Persistent link: https://www.econbiz.de/10004909797
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3
Kreativität als Bestandteil der Markenidentität : Ein verhaltenstheoretischer Ansatz zur Analyse der Mitarbeiterkreativität
Kästner, Evelyn
-
2009
Persistent link: https://www.econbiz.de/10004949865
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4
Das Image von Milch : die Positionierung von Milchmarken auf der Grundlage der nonverbalen Imagemessung
Aigner, Josef G.
;
Wandl, Claudia
-
1994
Persistent link: https://www.econbiz.de/10004299958
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5
Side effects of product recalls: image shifts due to a recall of potentially dangerous products? : paper to be presented at the 1998 Marketing Exchange Colloquium (American Marketi...
Standop, Dirk
-
1998
Persistent link: https://www.econbiz.de/10004186339
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6
Shops & Boutiques 2000 : designer stores and brand imagery
Abramson, Susan
;
Stuchin, Marcie
-
1999
Persistent link: https://www.econbiz.de/10004595177
Saved in:
7
Der Markendiamant : Marken richtig vermarkten
Lüppens, Marcus
-
2006
Persistent link: https://www.econbiz.de/10004909673
Saved in:
8
Messung und Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Möll, Thorsten
-
2007
Persistent link: https://www.econbiz.de/10004909984
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9
Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank
-
2008
Persistent link: https://www.econbiz.de/10004919727
Saved in:
10
Markenwert und Markenidentität komplexer Handelsleistungen : Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus
Arnold, Brit
-
2006
Persistent link: https://www.econbiz.de/10004920293
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