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The Impact of Sequential Data on Consumer Confidence in Relative Judgments

Biswas, Dipayan; Zhao, Guangzhi; Lehmann, Donald R. - In: Journal of Consumer Research 37 (2011) 5, pp. 874-874

We examine how consumers update their confidences in ordinal (relative) judgments while evaluating sequential product-ranking and source-accuracy data in percentage versus frequency formats. The results show that when sequential data are relatively easier to mathematically combine (e.g.,...

Persistent link: https://www.econbiz.de/10009321427

Economics of information in the Web economy - Towards a new theory?

Biswas, Dipayan - In: Journal of business research : JBR 57 (2004) 7, pp. 724-733

Persistent link: https://www.econbiz.de/10006718541

The Impact of Sequential Data on Consumer Confidence in Relative Judgments

Biswas, Dipayan; Zhao, Guangzhi; Lehmann, Donald R - In: Journal of consumer research : JCR ; an … 37 (2011) 5, pp. 874-888

Persistent link: https://www.econbiz.de/10008819543

Retailer Pricing and Competitive Effects

Kopalle, Praveen; Biswas, Dipayan; Chintagunta, Pradeep K. - In: Journal of retailing 85 (2009) 1, pp. 56-70

Persistent link: https://www.econbiz.de/10008232102

Making probability judgments of future product failures: The role of mental unpacking

Biswas, Dipayan; Keller, L. Robin; Burman, Bidisha - In: Journal of consumer psychology : the official journal … 22 (2012) 2, pp. 237-249

Persistent link: https://www.econbiz.de/10009972554

Consumer choices under product option framing: Loss aversion principles or sensitivity to price differentials?

Biswas, Dipayan; Grau, Stacy Landreth - In: Psychology & marketing 25 (2008) 5, pp. 399-415

Persistent link: https://www.econbiz.de/10007992647

The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation

Biswas, Dipayan; Biswas, Abhijit; Das, Neel - In: Journal of advertising : official publication of the … 35 (2006) 2, pp. 17-32

Persistent link: https://www.econbiz.de/10008126621

F INFORMATION COMMERCE & TECHNOLOGY - Economics of information in the Web economy towards a Fc:160 new theory?

Biswas, Dipayan - In: Operations research, Management science : OR MS ; the … 45 (2005) 1, pp. 105-106

Persistent link: https://www.econbiz.de/10007782908

What do these clinical trial results mean? How product efficacy judgments are affected by data partitioning, framing, and quantification

Biswas, Dipayan; Pechmann, Cornelia - In: Organizational behavior and human decision processes : … 117 (2012) 2, pp. 341-351

Persistent link: https://www.econbiz.de/10009825528

Retailer Pricing and Competitive Effects

Kopalle, Praveen; Biswas, Dipayan; Chintagunta, Pradeep K. - In: Journal of retailing 85 (2009) 1, pp. 56-71

Persistent link: https://www.econbiz.de/10008889586