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Consumer perceptions of product creativity, coolness, value and attitude

Im, Subin; Bhat, Subodh; Lee, Yikuan - In: Journal of Business Research 68 (2015) 1, pp. 166-172

Of the two dimensions of creativity, novelty and meaningfulness, the importance of novelty is mixed in empirical … the relationship between creativity and product attitude. When early research revealed that product novelty does not … influence perceived value and attitude directly and that consumers value novelty only if it leads to perceptions of coolness …

Persistent link: https://www.econbiz.de/10011077417

Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing

VINEREAN, Simona; OPREANA, Alin - In: Expert Journal of Marketing 2 (2014) 1, pp. 1-14

various mediators, such as trust, attitude, hedonic value, and utilitarian value. For data collection, we used an online …

Persistent link: https://www.econbiz.de/10011183044

Hedonic or utilitarian buying behaviours - what values do young adult customers seek in online group buying?

Rudawska, Edyta; Petljak, Kristina; Stulec, Ivana - In: International Journal of Business Performance Management 16 (2015) 2/3, pp. 182-197

Nowadays, the value acquired by customers during shopping can be perceived in two dimensions: utilitarian and hedonic. In order to identify online group buying behaviour of young adult consumers, research was conducted among university students in Poland. The purpose of the research was to...

Persistent link: https://www.econbiz.de/10011266459

Value in shopping experiences in the perception of Polish consumers

Dziewanowska, Katarzyna; Kacprzak, Agnieszka; Skorek, Monika - In: International Journal of Business Performance Management 16 (2015) 2/3, pp. 149-168

The purpose of this paper is to identify the types of value that arise in the shopping context and the factors that determine it, as well as to present consumer attitudes towards the value generated by experiential marketing activities. The paper presents the results of five focus group...

Persistent link: https://www.econbiz.de/10011266460

Quality Dimensions, Value, Service Cost and Recommendation Behaviour: Evidence from the Nigerian Cellular Industry

Abiodun, Abolaji Joachim; Adeyemi, Kenneth Sola; … - In: Manager Journal 4 (2014) 1, pp. 139-150

The present study proposed and test a model that connects both affective and cognitive factors in cellular service to customers’ recommendation behavior. Results of the analysis of data collected through questionnaire from 293 respondents with cellular phones and active account in the Nigerian...

Persistent link: https://www.econbiz.de/10011167275

FACTORS THAT IMPACT CUSTOMER SATISFACTION: EVIDENCE FROM THE THAILAND MOBILE CELLULAR NETWORK INDUSTRY

Leelakulthanit, Orose; Hongcharu, Boonchai - In: International Journal of Management and Marketing Research 4 (2011) 2, pp. 67-76

Retaining current customers is one of the key success factors to survive in the mature market of the mobile cellular network industry in Thailand. The aim of this study is to identify key success factors of this industry. Adult users of mobile cellular networks are interviewed. The results from...

Persistent link: https://www.econbiz.de/10011205592