Lanotte, Hervé; Rossi, David - In: L'Actualité Economique 90 (2014) 1, pp. 47-75
Advertising remains a major topic in economics, particularly because of its impact on consumers’ behavior and its impact on the demand function. While some economists consider advertising from an informative side, others focus more on its persuasive side. In this study, we affirm that this...
