Russo, Antonio; Anna D’Annunzio - KOF Swiss Economic Institute, Department of Management, … - 2013
We investigate the implications of Network Neutrality regulation for Internet fragmentation. We model a two …-sided market, where Content Providers (CPs) and consumers interact through Internet Service Providers (ISPs) and CPs sell consumers … fragmentation and extract CPs’ extra profits. This occurs when repeated impressions of an ad rapidly lose value and consumers care …