This study examines public perceptions of the safety of fresh produce (spinach and lettuce), beef, and poultry, employing survey data collected during the 2006 nationwide recall of fresh spinach contaminated with E. coli O157:H7. The results show that white respondents perceived all products to...

How food recalls due to bacterial contamination affect the stock prices of two companies are examined using a version of the financial market model that accounts for Generalized Autoregressive Conditional Heteroscedasticity (GARCH) effects. GARCH methodology was necessary to uncover the...

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Phone surveys were conducted with 1200 American adults in 2001 and in 2003 designed to track the strength, extent and persistence of consumers' attitudes toward genetically modified food. The results suggest that most Americans remain largely uninformed about GM foods and the topic is not often...

Significant divergence exists in public opinions about biotechnology. Although there is broad support for plant biotechnology for health benefits, opinions differ on the issue of animal genetics for pure economic benefits. While some are opposed to it, many are undecided about genetically...

Biotechnology is expected to produce significant economic and environmental benefits as a result of the development of new varieties of plants and animals and improved agricultural productivity. Seen by many as a key technology for the 21st century, and as an economic stimulus for the State of...