Similar Search Results

Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry

Akdeniz, M. Billur; Talay, M. Berk - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 601-624

Persistent link: https://www.econbiz.de/10010162037

Benchmarking sales staffing efficiency in dealerships using extended data envelopment analysis

Gonzalez-Padron, Tracy; Akdeniz, M. Billur; Calantone, … - In: Journal of Business Research 67 (2014) 9, pp. 1904-1911

This study presents an approach to benchmark dealer performance in a business-to-business setting through a rigorous efficiency analysis of sales staff allocation. Using a series of basic and extended data envelopment analysis (DEA) models on data collected from a survey of self-reported...

Persistent link: https://www.econbiz.de/10010869753

Ethnographic Case Study (ECS): Abductive modeling of ethnography and improving the relevance in business marketing research

Akdeniz, M. Billur; Gonzalez-Padron, Tracy; Calantone, … - In: Industrial marketing management : the international … 39 (2010) 1, pp. 25-40

Persistent link: https://www.econbiz.de/10008351460

Choice of ownership mode in joint ventures: An event history analysis from the automotive industry

Talay, M. Berk; Cavusgil, S. Tamer - In: Industrial marketing management : the international … 38 (2009) 1, pp. 71-83

Persistent link: https://www.econbiz.de/10008446492

Choice of ownership mode in joint ventures: An event history analysis from the automotive industry

Talay, M. Berk; Cavusgil, S. Tamer - In: Industrial marketing management : the international … 38 (2009) 1, pp. 71-83

Persistent link: https://www.econbiz.de/10008879159

The Design of Things to Come: How Ordinary People Create Extraordinary Products by Craig M. Vogel, Jonathan Cagan, and Peter Boatwright

Billur Akdeniz, M. - In: The journal of product innovation management : an … 23 (2006) 5, pp. 467-468

Persistent link: https://www.econbiz.de/10007280690