MIHALACHE, Silvia-Ştefania - In: Annals of Spiru Haret University, Economic Series 2 (2011) 1, pp. 159-164
responsibility or just a marketing tool for promoting the business?The purpose of this paper is to bring contributions in … highlighting the nature of the connection between CSR and Marketing, using the secondary data analyze of the annual reports of some … companies. Companies that usually use the annual report as a marketing or communication tool for voluntary disclosure of non …